In business today, there is no substitution for hands-on experience and customer feedback. This ensures that the product going to market solves the customer’s problem or provides a new solution in a way that will engage and deliver desired results.
Two companies that have provided business problems for our students to solve, HopeLab/Zamzee and NeuroSky, are great examples of companies emphasizing user feedback in their product development cycle. Both companies include our graduates to test their products as end users.
“HopeLab, a nonprofit dedicated to improving the health of young people, is currently developing a new product to help increase physical activity among kids aged 11-14. The product is called Zamzee. To make Zamzee a fun and compelling product, teens are involved in focus testing sessions to tell HopeLab what they think is cool and what needs improvement. After creating ideas for a marketing concept to launch the Zamzee product, Camp BizSmart students had the opportunity to get involved in testing sessions to support the real development of the product. The session covered topics such as feedback about the look and the feel of the product, ideas for how to improve specific features of the product, as well as product use and testing in the real world.”
– Linda von Neree, HopeLab Researcher
How exciting to see the pitch for Zamzee at Keiretsu Forum’s Angel Capital Expo on November 17, 2011 – we will be cheering them on!
Check back to read more about NeuroSky product testing in future posts!
